Our vision is to transform the way the healthcare industry engages with professional and consumer audiences in the face of nearly constant change. By serving as true engagement architects on behalf of our clients, we will continue to evolve the products, solutions, and insights they need to reach, inform, educate and solve the needs of all key stakeholders.
Meanwhile, we’re enhancing and deepening our understanding of the behaviors, preferences, and beliefs of these varied audiences and applying these insights to integrated campaigns that support important health and business goals.
Here are some examples of how we’re tackling the future, today.
- Evolved Targeting: Artificial Intelligence and the birth of smart MCM
- If you’re not priming your market for biosimilars, who will?
- Real-world engagement just got real: Leveraging consumer data and location-based signals